The Archive Sale: Enjoy up to 70% off previous collections.
Discover the modern luxury, extraordinary craftsmanship and sustainable ethos that is Varana.
This season we are inspired by the time honoured crafts of the Kutch – a vast, pristine salt desert in the Western Indian state of Gujarat.
Kutch is famed for its fabulous embroidery, the breadth and depth of which are simply unparalleled.
We experiment with techniques like ancient Ajrakh block printing, the sparkling mirror work of the Ahir, and the bold embroidered motifs of the Rabari people.
Originally called pashmina (meaning ‘soft gold’), the exquisite fabric was popularly referred to as ‘cashmere’ because of Kashmir, its place of origin.
We love the mix of east and west, tradition and modernity, and elevate these artisanal crafts to make a timeless, modern luxury collection.